Today’s Mamamia now vs 3pm Pick-Up

Staff Writer

A month ago the Today network announced a new 6pm – 7pm show called 'Mamamia Today' (see the story here)

From Monday it will move to air from 3pm – 4pm Monday to Thursday and go head to head with Mix's 3pm Pick-Up with Chrissie & Jane.

The show will remain at 6pm on Friday's.

Dave Cameron, Head of Today Network for Southern Cross Austereo said…

“We’ve experienced an enormously positive reaction to Mamamia Today in its first few weeks. Our research – plus on air, online and social media feedback – tells us the show is resonating with both our listeners and readers. We’re looking forward to reaching an even bigger audience.”

Mamamia's Mia Freedman said…

“…Moving to 3pm is a dream. The audience is bigger and the timing is ideal whether you have kids or not. It's the exact time of day when people's mindset changes and the show's content is perfectly suited to that.”

Hear the audio of the announcement below… Time Change Announce.mp3

or hear it here

So what happens to 6pm – 7pm across the network ?

Dave Cameron tells us “the 6pm hour will now be used like the 3pm hour was previously, to fulfill client commitments.”

So it looks like a more music focussed hour, with the Kyle and Jackie O nightly show following that at 7pm.

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