They’re dropping everywhere in Sydney

“After years in exile, Sydney’s favourite cash contest has a new home”, say Nova 969

Actually – it has two in Sydney.

Both Nova 969 and Kiis 1065 have launched “Beat the Bomb”.

For ARN, they are leveraging the Kyle & Jackie O brand playing it at 7am, 11am and 1pm each day.

“Sydney's Favourite cash contest is back!   Kyle and Jackie O have been playing Beat The Bomb for years and in 2014 it's now worth even more cash!”   

“Play and win at 7am, 11am and 1pm every day. You never know when it will blow”.
 

For Nova – it’s Fitzy & Wippa’s Beat The Bomb –  every morning at 8:10.

For Nova Entertainment’s stable mate in Brissy, they are doing the same tactic, but as the Dosh Donkey, which we told you about the other day.

Gotta ask yourself, with all the press and news of Australia’s terrorism threat being elevated to the highest it has ever been, is a tactic like Beat the Bomb appropriate?

Bad timing or who cares?