The word has gone “Mix’ing”?

Melbourne’s 101.1 is now being used as ARN ramp up the pre-launch positioning for KIIS 101.1’ arrival January 19.

This morning they have stripped away references to MIX 101.1, with the imaging now saying Melbourne’s 101.1.

You can hear the KIIS positioning promo and more below. 

Already the promos are belting around announcing the arrival of not only the KIIS brand but also Matt Tilley and Jane for Breakfast and Hughesy and Kate for Drive. The "So Melbourne" line is also in play.

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