The Power Of A Good Story Arc: #BringTheLogiesToDubbo
Almost two months ago, our biggest story arc ever started from a single tweet from entertainment reporter, Peter Ford, with a throwaway line about the logies being moved from Melbourne and why not have it in Dubbo. Since then, we have created a movement using the hashtag #BringTheLogiesToDubbo, to bring together all our coverage of what we are doing.
We have got stacks of stars on board with this campaign including former local and Hollywood star Steve Peacocke(Brax from Home and Away), Samantha Jade and Bonnie Anderson who both agreed to be my date, Scott Cam has given it his tick of approval as a former gold Logie winner and is planning to give celebs tours of his favourite place in Dubbo, Dundullamore Homestead, which he loves for it’s architecture. Andrew O’Keefe has accepted the invitation to host and Anthony ‘Harries’ Carrol from Bondi Rescue has volunteered himself and his crew to be lifeguards at the after party at the Dubbo Aquatic and Leisure centre.
While we have had fun with celebrities about their roles in #BringTheLogiesToDubbo, they all seem genuinely excited to come, and all have fond memories of Dubbo and the Central West. Taking it to a serious level, We’ve gained support from Troy Grant our local MP, Arts Minister and Deputy Premier, who is deadly serious about getting the Logies here and has written to TV week about the idea as well as seeing what support he can provide through government agencies for funding and exposure. Troy has also got the support of the Deputy Prime Minister, Barnaby Joyce, and I got a photo with ex Prime Minister, John Howard when he was in town on Thursday, holding up a photo of #BringTheLogiesToDubbo.
This has now gained national media coverage in Yesterday’s Sun-Herald & Sunday Telegraph featured #BringTheLogiesToDubbo campaign was featured in both papers. The Sunday Telegraph featured a full-page on the story.
This Friday night, we have our ‘Pre-Logies Event’ at the Dubbo RSL to give the Central West a chance to showcase that we are ready for the Logies next year, plus two lucky listeners will win their way to Hamish & Andy’s Spit Roast Party, the night before the last ever logies in Melbourne (before they move to Dubbo). We have also had 50 ‘exclusive’ #BringTheLogiesToDubbo shirts made, which will be given to only the most dedicated listeners over the next few weeks and we will be working on a campaign parody song.
If you’re living and working in regional radio, NEVER believe that you have to accept second best or that something can’t be achieved at a small station, it’s all about how dedicated and passionate you are as an individual and a team.
As with your career, no one will care about your project or story arc as much as you do, so live and breathe it. There have been many setbacks and hurdles along the way, but we have worked hard as a team to find a way to make it happen, and we’re now in a position where the ultimate goal, getting the 2017 Logies in Dubbo, may eventuate, and even if it doesn’t, we have created amazing hype around town for the project, and have achieved great exposure for our brand as a show and as a station.
Chris Sewell: Is one half of Chris & Juelz Breakfast team on Star FM Dubbo.