The Mood of the Nation: 4th Edition

So who is feeling more positive?

How has the nation’s mood shifted over the last 16 months and what drives it?

It’s the 4^th Edition of the SCA Research Mood of the Nation. They took 1600 odd people from around the country. To be fair, a large chunk came from their branded panels (Today/MMM) but a further 500 were externally recruited blind (no idea SCA was behind the survey) to participate as well.

That out of the way, it gives a gives a nice snapshot of how we are going.

As you step through the presentation you will see results broken out or segmented with a couple of broad labels – "Free as a Bird" (18-29's), "Family Flock" (30-49's) and "Empty Nesters" (50+)