The Christian O’Connell Show opens 100 billboard spaces to listeners

The Christian O’Connell Show has made one hundred billboards across Melbourne available for listeners to instantly advertise whatever they want for free.

Launching yesterday, the campaign will last two weeks and offer listeners advertising across Melbourne at any point of the day without a middleman.

Listeners call the show and pitch their idea before the team type up the ad and shoot it out to one hundred billboards across Melbourne for the whole city to see.

Pedestrians can also use QR codes around town to message or call the show directly.

Billboards appear everywhere and in every size, from main road billboards to smaller tram stop posterboard, giving callers like Marie a chance to pass on a message to Steves across the city.

“Ok, Marie, what would you like your message to say,” asked Christian.

“It is directed to my husband, but I think to all Steves out there, please, put the dishes in the dishwasher,” said caller Marie.

 

View this post on Instagram

 

A post shared by The Christian O’Connell Show (@thechristianoconnellshow)

Christian had the idea to take over the billboards of Melbourne years ago, but the technology to give the spaces away live on air only caught up in recent times.

With a collective effort from the team at The Christian O’Connell Show, the idea has now been made a reality. 

 

View this post on Instagram

 

A post shared by The Christian O’Connell Show (@thechristianoconnellshow)