The 5 companies who will supply survey data

Late last year, Commercial Radio Australia announced that with the change to GfK for survey data, they would be replacing one piece of software (Radio Advisor) with a range of options to access the data.

5 companies have now achieved final accredition and stations will get to choose software from :-

• GfK Retail and Technology Australia Pty Ltd (GfK)
• Landsberry & James Marketing Pty Ltd (L&J)
• Roy Morgan Research
• Telmar International Inc
• Total Exact Solutions Australia Pty Limited

CRA CEO Joan Warner said: “Ian Garland, managing director of Milton Data has worked closely with each of the software providers to ensure that the tested calculations are consistent with Gold Standard and operational.”

Garland said: “We have tested all of the software systems against a wide variety of metrics and are pleased to see that all of the accredited providers are providing results consistent with the industry currency."

More information is at the Commercial Radio Australia website.