Spotify Wrapped 2023 launches today


Spotify is unveiling its 2023 Wrapped campaign today and the top artists, songs, albums, and podcasts that defined how over 574 million people around the world listened this year.

Also being launched is Wrapped, the personalised user experience with new interactive features to help fans celebrate their year on Spotify.

It says overall, 2023 was defined by the return of major female artists, sonic diversity across the charts, and a global music culture that saw the rise of powerful genres.

Spotify has partnered with Black Star Pastry to design edible Dom Dolla gingerbread men, giving music fans the chance to get literal and Eat Your Man with Spotify Wrapped and Dom Dolla.

Here’s what Australia streamed most this year on the Spotify platform:


  • Taylor Swift has taken out Australia’s most streamed artist for 2023, and Miley Cyrus’ ‘Flowers’ took the top spot as the country’s most streamed track.
  • The Wiggles were Australia’s most-streamed local artists, with ‘Riptide’ by Vance Joy taking number one for Australia’s most-streamed local artist song.
  • Country music proved popular with Aussies this year, with Morgan Wallen’s One Thing At A Time taking out the number one spot for Australia’s most-streamed album, followed by Taylor Swift’s Midnights and SZA’s SOS.


  • Most Popular Podcasts: The Joe Rogan Experience (#1) takes the number one slot for most popular podcast in Australia, followed by Call Her Daddy (#2), Huberman Lab (#3), Casefile True Crime (#4) and The Inspired Unemployed (#5).

For more top lists of 2023, check out Spotify’s For the Record blog.

Eligible users can access their personalised 2023 Wrapped experience exclusively in the Spotify mobile app (iOS and Android) and also this year via web view on mobile or Desktop by heading here.

Additionally, Spotify has launched its Wrapped creator experience for podcasters and artists.  With access to their own individualised Wrapped microsite experience, creators can dive into all the ways in which their fans listened this year.

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30 Nov 2023 - 9:23 am

In other news, Radio today rebrands to to celebrate. Headline: let’s celebrate the competition!

30 Nov 2023 - 12:45 pm

Go easy @confused. RT need to try and make it look like they are across the most important part of the business moving fwd.


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