Mix 102.3’s Soda gets a birthday billboard stitch-up

Former Assistant Editor

Mark ‘Soda’ Soderstrom celebrated his 50th this week, but the Mix 102.3 Breakfast host isn’t big on birthday celebrations.

So in the lead-up, he made sure to tell co-host Jodie Oddy that he didn’t want any fanfare. Naturally she wanted to make sure all of Adelaide knew to respect his wishes.

“What are you doing Jodie, because normally up on our board, we know what’s happening next, and you’ve got it all blank?” Soda said, as he started to suspect something was going on on air yesterday.

Jodie & Soda then took a call from a listener named Cynthia, who wished him a happy birthday.

“I saw a massive big billboard with your face on it,” Cynthia said.

“You did not,” Soda replied.

Oddy then revealed that there are four massive billboards all around Adelaide, including one at the Adelaide Oval, that say: “It’s Soda’s 50th Birthday. He doesn’t like birthdays so definitely Do Not Call 8300 1023 to wish him a happy birthday.”

He wasn’t too pleased, but eventually saw the funny side.

Check out the reveal below:

Soda turned 50 today and he made it very clear that he did not want a big deal made for it. So Jodie (being the bloody…

Posted by Mix102.3 on Tuesday, 15 September 2020

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15 Oct 2020 - 10:28 am

Wow….the 1# most self-indulgent breakfast show in Australia.

OMG, I’m sure he didn’t know about what was going on.

Is Erin still taking over in 2021?


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