Social Scorecard: Radio’s top social posts this week feat. Mike E and Emma, Collective Noun and podcasters Tim and Sammy
This week’s Social Scorecard top picks come from Mike E and Emma, Collective Noun and podcasters Tim and Sammy.
1. The Edge 96.1’s Mike E and Emma – “Annoying shit people do on trains” (ARN)
Firstly, love how it was shot. No frills and those participants had no idea. You’ve got a few key areas this video touches – social currency, triggers and emotion.
Often users will share social media content because we care subconsciously about what other people think of us. Therefore if we see someone ‘cool’ or ‘hilarious’ we may, in fact, be sharing it or tagging people to simply get them to like us.
The content is relevant to weekdays, when most are bound to catch public transport and encounter the characters in this video. Finally, it fires up emotion – it’s clever, funny and relatable therefore your audience will want to engage.
Great video guys, keep them coming!
2. Hit Network’s Collective Noun – “House hunting in 2018” (Southern Cross Austereo)
Queue the millennial jokes about avocado toast (can we honestly get over it, it’s getting old)!
Great length, features captions and is what we call social motivation – it triggers conversation and a positive emotional response (humour) which makes users want to share, like and engage.
3. Tim and Sammy – “Every bride on Married At First Sight”
As I’ve mentioned, if you give people feels like making them laugh, it’s going to strike a chord with them. But let’s look at a few other aspects as to why this content was successful.
They’ve tagged the show, which boosted their reach, used relevant SEO keywords in their headline and they’ve made a video that targets the type of demographic that watch this show. Love it.
Every bride ever on Married At First Sight Australia! ❤️'Like' Tim & Sammy for weekly videos!
Posted by Tim & Sammy on Wednesday, 31 January 2018
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Social Scorecard is compiled exclusively for Radio Today by Jess Frangelli.