Social Scorecard: Radio’s top social posts feat. Fifi, Fev & Bryon, Alo Baker and Fitzy & Wippa
This week’s top picks for social media content come from Fox Melbourne, Sea FM Gold Coast and Nova Sydney.
1. Fox FM’s Fifi, Fev & Bryon: “Nikki’s weekly live news!”
Loving this. News consumption habits have changed, with people using their smartphones to access news content and updates. According to statistics, nearly half go to social media as their first source.
This post demonstrates that the team know their demographic well. It’s delivered in a casual, more conversational tone, containing a really solid variety of news, which makes for a really engaging video. I’d be curious to see the average time spent watching.
2. hit90.9 Sea FM Gold Coast: “Our boy Alo Baker got his Taco Bell Australia FIX”
It’s no surprise that this little snippet of glorious food goodness did so well. Food-themed videos on socials fire up your user’s senses. We’ve become hyper-visual and often just the sight of food videos stimulates the appetite. In other words, posting videos on food can be a powerful marketing tool. Your audience is now starting to eat with their eyes, so if you’re going to publish on food make it visually appealing.
YES YES YES!!!! Who’s been yet??Our boy Alo Baker got his Taco Bell Australia FIX!!!!!!
3. Nova 96.9’s Fitzy and Wippa: “Who should have won the Rap Battle?”
This is a great example of a show utilising their social media presence to its potential by using the tools available across the various platforms. Incorporating polls into social media strategy helps brands understand their target demographic. Your fans can get involved, and this then allows them to give feedback back directly which drives up your user engagement.
To top it off, use these sorts of tools occasionally to add some variety to your schedule.
Wippa's NOT HAPPY with the rap battle result… Who should've won?
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Social Scorecard is compiled exclusively for Radio Today by Jess Frangelli.