Simon Greally departs 2DayFM after ‘shortest stint ever in a role’

Former Editor & Content Director

2DayFM’s creative director Simon Greally is leaving radio to take up a chief marketing officer role with an education technology company.

In a note to staff seen by Radio Today, head of the Hit Network Gemma Fordham said at this stage, the role won’t be replaced.

Instead, she, Mathew ‘Eggo’ Eggleston and the experienced content team “will continue to work together to keep pushing 2Day forward”, she said.

Greally returned to radio in December as Southern Cross Austereo (SCA) ramped up its plans to revive Sydney’s 2DayFM, including its new Breakfast show Morning Crew with Hughesy, Ed & Erin.

He’d had prior stints at both Triple M and 2Day FM, but left SCA when the Kyle & Jackie O Show defected to Australian Radio Network’s KIIS in 2014. He was EP of that program, and subsequently spent time as CMO at West HQ, and then CEO of independent marketing and data science agency Indy.

His return to radio has been short, however, with Greally now finishing up today.

Fordham noted the short tenure in her note to staff.

“In what may be the shortest stint ever in a role, Simon has certainly made a huge impact as we all know, he’s done an outstanding job in getting 2Day firing for the beginning of the year and he’s definitely set the team up for continued success and growth,” she said.

Greally acknowledged the timing wasn’t great.

“It has been the toughest decision and I’m loving being back at 2Day, so the timing isn’t great for me with this opportunity but I know it is the right leap of faith for me to take,” he wrote.

“The future looks so bright here at 2Day and I’ll be cheering you all on.”

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Mick c
19 Mar 2021 - 12:07 pm

Probably crap money in return for what those higher up the ladder were demanding.

Good luck in your new job.

19 Mar 2021 - 12:11 pm

Often hard for people who work in radio to understand that there’s a huge world outside the industry and radio isn’t a very professionally run industry. The shock of someone leaving a job so quickly needs to be seen in the perspective of people who don’t view radio as the “be all and end all”. It’s just a job. He got a better one. Good for him.

19 Mar 2021 - 12:13 pm


19 Mar 2021 - 11:16 pm

Management at 2Day FM constantly play everything down. Their station has been rating round 4% since Kyle and Jackie O left yet they keep saying they are happy where they are.
We have changed breakfast shows 5 times but we are happy with the station.
We are getting knocked out of the ballpark by Kiis 106.5 in every single timeslot but we are happy.
Why not just be honest.

20 Mar 2021 - 8:45 am

I imagine he was dealing with too many cooks in the kitchen and his creativity was stifled.

21 Mar 2021 - 6:55 pm

So let me get this right, Greally’s one of the best radio minds in the business (took Kyle and Jackie O from 2DayFM to KIIS and the show went straight to number 1). He’s talented and respected enough to be a CEO and head up the marketing for one of the biggest clubs in the country. However, SCA was such a toxic environment that Greally chose to leave the position SCA had created especially just for him. What on earth is going on over there? It would’ve been a huge step for Greally to come back to radio, but SCA made him flee just weeks into the gig. Wow. Just wow.

Job Keeper
22 Mar 2021 - 10:05 am

Hit Network making big promises to lure staff and then not deliver?
Over 50 people in the industry know “that hit feeling”.

22 Mar 2021 - 12:54 pm

I’m not surprised at all. I don’t know how SCA hasn’t been hit up by the Fair Work Ombudsman in all these years. You’re over worked and underpaid, only to be told that you could “do better”.
Every single person I’ve ever spoken to has never had a good thing to say about working at SCA. Myself included.
He did the best thing. Good luck Simon!

23 Mar 2021 - 6:53 pm

Not surprised. He lasted “one year” at Kiis before leaving in 2014 and hasn’t been in radio since, would have been a shock to the system.


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