SEN-Cruise 1323 partnerships reaps rewards for footy fans

SEN says its presence in South Australia continues to reap rewards, and that recent ratings results from GfK Survey 2 demonstrate the popularity of its syndicated AFL broadcast on Cruise 1323.

In 2023, Cruise 1323 began airing live AFL matches as a result of SEN’s syndication. These three matches support a six match minimum commitment each week on SEN SA 1629am.

SEN says the initial rating results demonstrate that the partnership has been a huge success, with strong ratings for Cruise 1323’s football broadcast across each weekend of the new season.

SEN CEO Craig Hutchison says “We’re thrilled with the initial success of our syndication partnership with Cruise 1323, allowing SEN to bring South Australian fans all the footy action. These results show a real desire for more broadcast options, and we’re committed to continuing to deliver the best coverage of the AFL to the South Australian audience.”

““We remain fiercely committed to local content and opportunity for South Australian footy fans to connect with their teams and beyond 24/7 on SEN SA and supported by our distribution partnership with Cruise 1323 AM.”