SEN and SENZ to call the Ashes action live in commercial radio first

Sports Entertainment Network (SEN) has reinforced its commitment to cricket with a commercial radio first – the Ashes is headed to SEN and SENZ.

SEN Cricket has announced it has secured exclusive commercial audio rights for the upcoming series Ashes series between England and Australia.

Led by Adam Collins, SEN will have a commentary team live on the ground in England to call every ball of the much-anticipated match-up. The series is billed as a battle between Brendon McCullum’s ‘Baz Ball’ and a Pat Cummins led Australian team searching for a first Ashes win on English soil since 2001.

The broadcast will air on almost 60 SEN and SENZ stations including SEN 1116am, SEN 1170am, SENQ 693am, SEN SA 1629 am, SENZ Auckland 1476am, SENZ Christchurch 1260am and beyond.

The news follows recent confirmation that SEN and SENZ will also broadcast the ICC World Test Championship Final between Australia and India in England midyear.

Sports Entertainment Network CEO Craig Hutchison says “It is an honour for the entire SEN Cricket team to call the Ashes. We’ve travelled with the Australian team to series in Pakistan and India and are committed to bringing cricket fans the best coverage live from in venues and across our stations, SEN app and @SEN_Cricket social channels.”

“And what a series it will be. SENZ’s own Baz McCullum has reinvented this England team and arguably Test cricket itself – and the tactical battle against a seasoned and gifted Australian team that has taken all before it will be fascinating.”

“We will be there to share every moment, ball by ball, live from in venue for our audiences who’ve come to know one thing: we’ll be there.”