SCA’s holiday research

Southern Cross Austereo Research recently started an external e-newsletter to send out to clients and agencies that are interested in receiving regular sales/consumer/market research.

SCA have kindly allowed us to share this data with you.

Holidays are an important and highly anticipated part of many people’s lives – in fact almost one third of people say they never stop thinking about holidays. SCA’s holiday study looks at the travel intentions and behaviours of over 3,000 Australians, and delves into the trends of:

• Holidays as a form of currency; and
• Online as the new travel agent.

See more in the preso below :-

See previous research : Mood Monitor