The Mood of the Nation
The team at SCA Research have been busy – feeling "The Mood of the Nation".
It's their 3rd Edition and the theme from the research "There is still a feeling of happiness but just a bit of concern creeping in"
As you step through the presentation you will see results broken out or segmented with a couple of broad labels – "Free as a Bird" (18-29's), "Family Flock" (30-49's) and "Empty Nesters" (50+)
The research comes off the back of SCA's Branded online research panels with 1422 people completing their survey.
The reality is, Australia still has plenty to be thankful for – with one in four Australians describing their current mood as ‘happy’, and 1 in 4 also feeling ‘content’. – cue that Pharell Williams song now.
You can easily view the entire presentation below: