SCA launches new Triple M Country digital radio station

Former Assistant Editor

Southern Cross Austereo’s latest digital radio station Triple M Country is launching at midnight tonight.

The new digital station is set to feature contemporary music by artists including Lee KernaghanKasey ChambersKeith UrbanSam HuntFlorida Georgia Line and Carrie Underwood.

Kernaghan will host his own show ‘The Range’ on the new station on Sunday mornings 6am – 8am, where he will share his love of music, artists and stories behind ‘Today’s Best Country’. The show is a key contributor to TMN‘s Country Airplay Chart.

The station will also feature shows including ‘Nashville Access’ and ‘Hot Country Saturday Night’.

“The launch of the Triple M Country signals the continued growth and diversification of the Triple M brand across Australia,” said SCA chief creative officer Guy Dobson.

“This is the next brand extension for Triple M – offering even more solutions for our clients and an even broader audience reach.”

“Research around the world shows country music lovers discover music via broadcast radio.”

The new station has also been announced as a partner for ‘Country Rocks Sydney Festival’, to be headlined by Kernaghan, his sister Tania, Adam BrandJames Blundell and more.

Triple M Country will officially launch at 12am (AEST) Thursday February 1, joining other SCA Triple M digital stations including Triple M Modern Digital, Triple M Greatest Hits, and Triple M Classic Rock Digital.

Triple M Country will be available on DAB+ digital radio in Sydney, Melbourne and Brisbane, via the Triple M app and online at Triple M’s website.

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31 Jan 2018 - 3:56 pm

When is one of the networks going to launch a digital station that is completely different? There’s already a country station on digital. Add to that all of the old school and easy listening stations – it’s uninspiring.

Time for one of the networks to risk getting some new listeners by doing something different.

31 Jan 2018 - 5:42 pm

Australian radio has become so boringly predictable – really, who listens any more when you can stream interesting music mixes from around the world.
Try online Radio Paradise for some inspiration …..

nick bartlett
31 Jan 2018 - 7:25 pm

Triple M Country makes as much sense as Maccas Fine Dining. Rod Muir must be turning in his yacht.

1 Feb 2018 - 3:37 pm

How do we request songs to Triple M Country ?
Drew McAlister – Coming your Way ?

1 Feb 2018 - 5:56 pm

How daggy and uninspiring of Triple M. Of all the genres, they choose country and want to now break into the country arena and monetise it.
There are much better digital stations and better content offerings streaming out of the US and Europe, switched to them years ago and more and more people are doing so. Good luck

24 Mar 2019 - 6:41 am

Just discovered it on my new DAB+ radio, and looooooove it!


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