SCA launces Health First campaign, featuring Women of Greatness live event

For International Women’s Day this week, SCA partnered with health and travel insurer nib and media agency EssenceMediacom for a unique campaign across LiSTNR, Hit and Triple M.

It commenced with a ‘Women of Greatness’ immersive, live event hosted by Sarah Grynberg.

nib’s ‘Health First’ campaign will feature across the entire SCA audio ecosystem in an integrated campaign that leverages SCA’s content and talent to share nib’s vision that puts the better health and wellbeing of members at its core.

As well as the live event, nib will sponsor key LiSTNR podcasts, have promotional content with the Hit Network’s Carrie & Tommy Drive show, and extensive streaming and broadcast audio commercial packages.

Grynberg, the host of LiSTNR’s A Life of Greatness podcast, hosted a panel of trailblazing women who are pioneering putting their health first this year,

Her guests included Erin Molan, Sam Squires, Tamika Upton and Kate Sheahan.

The campaign will also encourage listeners to visit The CheckUp, nib’s free health and wellbeing hub on its website to find tips and tricks from experts and professionals and learn more about their own health using nib’s free online ‘HealthCheck’ tool.

SCA Head of Radio Sales Amanda Unwin says “Following the success of nib’s campaign with SCA last year, we have stepped up our partnership this year to develop an integrated audio ecosystem approach. As a teacher, speaker and writer who focuses on mindset, human behaviour, and wellness, Sarah Grynberg is a natural fit for nib for the campaign that launched on International Women’s Day. This campaign demonstrates our ability to offer clients an effective integration with our content and talent to really amplify nib’s ‘Health First’ positioning.”

nib Group Manager, Brand & Content Cate McNeil says  “As a trusted health insurance provider, nib aims to make health insurance more accessible for all Australians to live ‘Health First’. We all need to put our health first. This program from SCA covers mind, body and soul, and showcases some amazing women.”

EssenceMediacom Associate Investment Director, Natassja Corban says “As nib’s media agency, we want to make an impact for our client. SCA’s solution goes beyond commercial packages to deliver a truly integrated content and talent campaign across the entire audio ecosystem.”