SCA hires Bec Alexander & Chris Wong to lead its iQ sales insights team

Editor & Content Director

Southern Cross Austereo (SCA) has hired two new executives to head up the sales insights leadership team for its media research and insights business unit, iQ.

Chris Wong joins as commercial insights director, a new role responsible for understanding key strategic challenges in market and how SCA is best placed to overcome them.

Wong joins from agency land. He has been a senior strategist at WPP’s Mindshare, part of GroupM, as well as strategy director at Publicis’ Starcom.

Also joining SCA is Bec Alexander, who has also spent a fair chunk of her career at media agencies.

Most recently, she was strategy director at creative and media agency Cummins&Partners, and she’s also spent time as strategy director at Mindshare, context director at Bohemia Group, and brand strategy and partnerships director at Blue 449.

Alexander will be campaign strategy director, and will work on strategic client briefs across Sydney and Melbourne, creating insight-led campaign strategies and working alongside the teams at SCA’s The Studio and account management.

Both new recruits will report to SCA’s head of sales insights and campaign strategy, Abi Wallis, who said she is thrilled to welcome them to the SCA family.

“Both of them are highly experienced and well-rounded in all aspects of consumer insights, strategic analysis, media, comms and brand strategy, and will be great additions to our sales insights leadership team. The SCA iQ team is already one of Australia’s largest media insights offering and the two new roles further bolster our specialist expertise, enhancing SCA’s insights and strategic output for our partners, and ultimately, providing better commercial outcomes for our client,” she said.

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Not usually an SCA fan
20 Sep 2021 - 2:02 pm

It’s really comforting to see a traditional media business invest in audience insights in this way.

Some of the biggest data businesses are media businesses, if you don’t understand that, it’s clear you don’t understand.

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