Southern Cross Austereo reveals “dynamic” new logo

Former Assistant Editor

Southern Cross Austereo has revealed a fresh new logo, doing away the ‘A’-based logo left over from the Austereo days.

The Austereo Radio Network was founded by Paul Thompson in the ’80s.

It grew throughout the ’90s and ’00s before being merged with Southern Cross Media in 2011, with the two entities’ logos merging to form the SCA Logo.

A spokesperson for SCA told Radio Today that the new logo was created to reflect SCA’s “dynamic” nature.

“We wanted to evolve the current look and feel of the SCA corporate brand to be more reflective of the dynamic entertainment company that we are.”

“We also wanted to portray the enormous communities SCA engages with and connects with in a meaningful way on a daily basis.

The spokesperson explained the new logo is also representative of SCA’s “confident and fun-loving nature”.

“SCA is Australia’s leading entertainment company and this branding reflects the bold, confident and fun-loving nature of SCA’s brands and functions.”

The new logo comes almost three years after SCA began rebranded its regional stations under the Hit Network and Triple M Network brands.

45 regional stations have since become Hit stations and another 30 now Triple M stations Australia-wide.

In the midst of the branding changes, SCA also re-aligned its DAB+ digital stations with either its Hit or Triple M Networks.

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nick bartlett
1 Jul 2019 - 3:53 pm

An appropriate logo for when they merge with Channel 10

John Ds
1 Jul 2019 - 4:19 pm

If that’s not the most boring undynamic logo in history – seriously, wonder how much it cost them?

1 Jul 2019 - 5:35 pm

er except that they are mainly a 9 affiliate since Bruce Gordon dropped the ball …

About time
1 Jul 2019 - 7:30 pm

About time. That last hybrid logo was dreadful.

But yes it does resemble Ten a bit…

Seenit Allnow
1 Jul 2019 - 8:49 pm

Geez I wonder how much they paid an agency to come up with nothing? Three capital letters is meant to reflect confidence and fun-loving?

1 Jul 2019 - 9:37 pm

I was going to say, they could have got a 2-for-1 with 10’s refresh.

Doodle Bug
1 Jul 2019 - 10:23 pm

Hahaha ‘dynamic’ hahahahaha. So another nail in the iconic Austereo coffin. Shame. I guess they don’t really care, they did also kill off all those iconic local regional stations with a word no one can own ‘hit’ and a brand that is iconic but nobody cares about ‘MMM’. Well done! Icons are dead and dynamic is the way forward.

2 Jul 2019 - 8:46 am

“Dynamic”? It’s literally a bold white font on a blue background.
Like i could do that in paint right now?

2 Jul 2019 - 7:38 pm

It’s only a matter of time, the US company CBS will increase its footprint in Australia following their acquisition of Ten and will also acquire Southern Cross Austereo. CBS have been doing radio since 1927 and will be a welcome entrant into metro and regional radio here.

2 Jul 2019 - 7:40 pm

With a market cap of almost 20 billion US CBS will swallow SCA and chew it up into little pieces.

4 Jul 2019 - 10:51 am

Turns out this was done internally.


Not feeling it
4 Jul 2019 - 1:58 pm

Needs more cowbell.


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