SCA to rebrand regional to Hit and Triple M

Staff Writer

Southern Cross Austereo has revealed plans to rebrand 45 regional stations to ‘Hit’, and 30 regional stations to Triple M.

The Hit rebranding will occur prior to the end of 2016, and the Triple M rebranding will take place in 2017.

SCA says of the rebrand:

“The Hit Network prides itself on delivering some of the most exciting and unique events for Hit and SCA audiences. The Hit Network is primed for continued growth as we extend the Hit brand beyond the capital cities to include 45 of our regional stations into the Hit network family in late 2016.

Triple M is one of Australia’s most iconic entertainment brands which continues to represent the best rock, sport and comedy in the country, predominantly aimed at male listeners.

Triple M is set to expand next year as 30 of our regional stations currently under the LocalWorks radio network will be brought into the Triple M family.

This will deliver cohesive impact and greater overall brand value as it takes a group of highly successful and meaningful stations to a whole new level under the Triple M banner.”

Whilst Southern Cross Austereo has confirmed the rebranding will take place, they have not revealed exactly which stations will be rebadged.

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