SCA-owned DAB+ stations now part of Triple M and Hit Network streams

Staff Writer

SCA has announced that it will align each of its digital radio stations to either its Triple M or Hit Networks from 1 July.

As either a Triple M or a Hit station, SCA says its digital radio stations will give listeners what they know and love about their favourite network and offer them more music, expanding their listening experience with music formats which are perfectly matched to each brand’s “core DNA”.

SCA has also unveiled two new Triple M digital radio stations;

· Triple M – Modern, which will deliver modern and alternative Rock, Alternative Pop focusing on now and the 2000’s with artists like Muse, Lorde, Florence & The Machine, Artic Monkeys Gorillaz and Blink 182x

· Triple M – Greatest Hits, focusing on late 60’s/70’s and Album orientated rock with artists like Fleetwood Mac, Supertramp, Prince, David Bowie

As part of the changes, SCA will bring back Triple M – Classic Rock, focusing on 70’s and 80’s Adult Rock and Mainstream rock with artists like Led Zepplin, Beatles, Rolling Stones, AC/DC, and Skyhooks.

This will take the Triple M Network to 38 stations in total across Australia.

Existing digital radio stations will be aligned under the Hit brand, taking the Network to an unrivalled 46 stations across the network.

· Easy Hits – the continuous feel good favorites station with artists like Madonna

· Buddha Hits – the Tune In – Chill out station with artists like Lana Del Rey, Groove Armada, Moby Air and Massive Attack;

· Oldskool with its nonstop Oldskool hits from artists like Destiny’s Child, Pink, Justin Timberlake and Rihanna.

SCA’s Chief Creative Officer Guy Dobson said that the rebranding of SCA’s digital stations reinforces their powerful, straightforward ability to deliver unrivalled content and scale on a national level, using two highly recognisable radio brands.

“Our clients will now have easier and more effective access to leading and growing digital radio audiences via SCA’s suite of Triple M and Hit radio stations,” he said.

Comment Form

Your email address will not be published.

Recent comments (8)
Post new comment
Craig
30 Jun 2017 - 10:08 am

YOU BLOODY BEAUTY!!!!

Gary
30 Jun 2017 - 11:36 am

Finally!

Paul
30 Jun 2017 - 12:38 pm

You little ripper. Now its time to start rolling out digital stations in regional Australia.

Old Radio Jock
30 Jun 2017 - 1:59 pm

Great work.Im wondering if rotation of music and sweepers will be considered as a vital piece with these?

Chris
30 Jun 2017 - 2:25 pm

This is an awesome direction taken by SCA.

Malcolm Ashley Hill
30 Jun 2017 - 8:30 pm

Yessssssss!!!!!!!

Mark
2 Jul 2017 - 8:14 am

O.M.G. About time !

Where is Triple M Modern and Greatest Hits in Perth ? All we got was OMG reverting back to Classic Rock.

David Beale
7 Jul 2017 - 10:04 pm

The loss of The Range in capital cities will hurt the country fans. Oh well, more listeners for The Wolf Australia online. Hopefully they can get investment/buy out from SCA, ARN, ACE, Capital… or any network looking to steal listeners from Grant and their Kix network!

Jobs

See all