SCA-owned DAB+ stations now part of Triple M and Hit Network streams
SCA has announced that it will align each of its digital radio stations to either its Triple M or Hit Networks from 1 July.
As either a Triple M or a Hit station, SCA says its digital radio stations will give listeners what they know and love about their favourite network and offer them more music, expanding their listening experience with music formats which are perfectly matched to each brand’s “core DNA”.
SCA has also unveiled two new Triple M digital radio stations;
· Triple M – Modern, which will deliver modern and alternative Rock, Alternative Pop focusing on now and the 2000’s with artists like Muse, Lorde, Florence & The Machine, Artic Monkeys Gorillaz and Blink 182x
· Triple M – Greatest Hits, focusing on late 60’s/70’s and Album orientated rock with artists like Fleetwood Mac, Supertramp, Prince, David Bowie
As part of the changes, SCA will bring back Triple M – Classic Rock, focusing on 70’s and 80’s Adult Rock and Mainstream rock with artists like Led Zepplin, Beatles, Rolling Stones, AC/DC, and Skyhooks.
This will take the Triple M Network to 38 stations in total across Australia.
Existing digital radio stations will be aligned under the Hit brand, taking the Network to an unrivalled 46 stations across the network.
· Easy Hits – the continuous feel good favorites station with artists like Madonna
· Buddha Hits – the Tune In – Chill out station with artists like Lana Del Rey, Groove Armada, Moby Air and Massive Attack;
· Oldskool with its nonstop Oldskool hits from artists like Destiny’s Child, Pink, Justin Timberlake and Rihanna.
SCA’s Chief Creative Officer Guy Dobson said that the rebranding of SCA’s digital stations reinforces their powerful, straightforward ability to deliver unrivalled content and scale on a national level, using two highly recognisable radio brands.
“Our clients will now have easier and more effective access to leading and growing digital radio audiences via SCA’s suite of Triple M and Hit radio stations,” he said.