SCA and Mushroom Group extend partnership to bring back live concert series
The best live music and some of the biggest acts in the world are returning to the Australian stage, with SCA and Mushroom Group extending their unique partnership, announcing the national live concert series RNB Fridays presents: Fridayz Live.
After a successful four-year partnership from 2016 to 2019, the Hit Network’s famous RNB Fridays will continue, with The Mushroom Group’s Illusive Presents & Frontier Touring to again host one of Australia’s biggest parties in a nation-wide tour this November.
The epic line-up, headlined by Macklemore and featuring artists TLC, Akon, Craig David, Ashanti, Shaggy, Jay Sean, Dru Hill, Lumidee, Havana Brown and YO! MAFIA will be supported across the Hit Network and LiSTNR.
Each live show will be hosted by LiSTNR’s It’s A Lot podcast and the Hit Network’s Hot Nights host, Abbie Chatfield, alongside Fatman Scoop.
SCA Chief Content Officer Dave Cameron says “The RNB Fridays brand on the Hit Network – and now our biggest dedicated DAB station – continues to grow bigger audiences ever year.”
“Mushroom’s vision and expertise in live events, closely working with the SCA team to bring our hugely successful RNB Fridays radio segment alive as a large concert series, has been enormously successful in previous years with incredible line-ups.”
“We’re very excited to continue our partnership with Matt and the Mushroom team to deliver even more exciting experiences and artist line ups for RNB Fridays fans with Fridayz Live.”
Mushroom Group CEO Matt Gudinski says “After four huge years bringing the RNB Fridays Live brand to life, it’s exciting for the Mushroom team and SCA to continue to bring the biggest artists to the stage. Now under its new identity, the partnership is the perfect combination to deliver these epic events.”
It’s the brand made famous by the Hit Network which created the most unforgettable nation-wide stadium tours, bringing some of the globe’s biggest RNB artists to Australia. In sold out shows, together Mushroom Group and the Hit Network delivered acts including Janet Jackson, The Black Eyed Peas, Jason Derulo, Kelly Rowland and Usher. Now, the party continues in a whole new era of RNB Fridays presents: Fridayz Live.
RNB FRIDAYS PRESENTS: FRIDAYZ LIVE TOUR DATES:
MELBOURNE – ROD LAVER ARENA
Friday 4 November
PERTH – HBF PARK
Saturday 5 November
ADELAIDE – ADELAIDE ENTERTAINMENT CENTRE
Sunday 6 November
BRISBANE – BRISBANE SHOWGROUNDS
Friday 11 November
SYDNEY – GIANTS STADIUM
Saturday 12 November
Hit Network will offer a 24-hour pre-sale to VIP members on Wednesday, August 10.
More information can be found here.
Further ticket information can be found here.
Listeners can win their way to the epic tour by listening to their favourite Hit Network station throughout the day and via the LiSTNR app.
Nothing against the lovely Abbie, but why wouldn’t they use Mike E & Emma to host these shows? This would’ve been a golden opportunity to promo the dedicated station.