Regional media players warn ‘outdated’ laws pose major threat
Outdated and obsolete laws put the future of local media at risk, according to a joint release from some regional media businesses including Southern Cross Austereo.
SCA, along with Australian Community Media, Prime Media Group and the WIN Network, have launched the Save Our Voices campaign today. It’s fronted by veteran journalist Ray Martin.
The consortium is aiming to raise awareness of the importance of regional media in local communities, and highlight the need for long-overdue regulatory change.
Failure by the Government to overhaul 30-year-old legislation, they said, threatens to leave 9.2 million regional Australians without the local news services they depend on.
The campaign rolls out today with a series of television, radio and newspaper ads.
There is also a dedicated website featuring interviews conducted by Martin with community figures, industry leaders and politicians from all levels of government.
SCA chief Grant Blackley said 40% of small and medium-sized businesses are located in regional areas and that his team works with 14,000 of them every day.
“We should envision a place where there is a strong and sustainable local voice and where government recognises the contribution from outside the capital cities,” Blackley said.
Together the consortium has submitted a “commercially sustainable, self-funding plan” to government that could help regional media businesses to compete with bigger rivals.