Sam delivers ‘best radio talk I’ve seen in 5 years’
Yesterday we told you how Radiodays Europe was underway. It's officially the biggest radio industry event in the world.
Two of Southern Cross Austereo's execs are there presenting on the conference theme of 'Sharing the future of radio'. See here.
SCA's National Executive Producer Sam Cavanagh spoke yesterday and was very well received. Craig Bruce saying:
"Sam smashed it!! Best presentation by far!!"
In his preso Sam also said that everything on Hamish & Andy follows a five point checklist.
- it must sound good on the radio
- it must create a PR opportunity in other media
- it must be an event
- it must work online
- it must be able to work on social media platforms too
Simply put, they don't create content just for radio. They create content. It just so happens that this content also works for radio.