Sales Director to leave SCA after 22 years

At the end of June, a long time Sales Director at Southern Cross Austereo Perth will be leaving after 22 years in the role.

Martin Whittle (left) was recently diagnosed with Alzheimer's disease.

SCA Perth GM Linda Wayman said in a statement to station staff:

"Martin and I have worked alongside each for one month short of 11 years and right from the word go Martin has generously shared with me his experience, his wisdom and his intelligence."

"Together we have taken risks, had countless wins, and had many many laughs. I can't even begin to tell you how deeply I have appreciated Martin's loyalty, his work ethic and his personal integrity.

"There will be a time for stories and celebrating Martin's career, but just to give you an insight into what it is like to work with someone with whom you are in tune and who you trust completely, I remember when Lynsey McDonnell started working with us in the role of Finance Manager. After a few weeks in the job, she suddenly yelled at Martin and me: 'Neither of you finish your sentences with each other. It's like listening to another language. It's alright for you two because you can clearly read each other's mind but you have to finish your sentences so I can understand what you're talking about.'

"The calibre of Martin's work is without peer and there are many people in this organisation and beyond (myself included) who owe Martin a great deal from his wise counsel and his confidence in them."

"The entire Perth media and advertising industry has huge respect for Martin. An example of this was a few years ago at the onset of the GFC, when Martin pulled all the top industry people together about the issue of consumer confidence. From those meetings the industry worked together to create a media campaign designed to generate confidence in our city and our State."

"This example demonstrates Martin's creativity, his collaborative style and his ability to drive a big idea and make things happen."

"So it's not only Southern Cross Austereo which has benefited greatly from his tireless dedication and brilliant talent in sales and management."

"It's tough news. A lot tougher for Martin and his family than for us. Remember that and be strong. We will send him off in style, don't you worry about that!"

Read more in Campaign Brief here.