ReMIX of DAB+ station

Staff Writer

This time last year, ARN launched a digital station that was going to play music from the 90's and was designed for one brand, 'Chemist Warehouse'.

The station was available online, on DAB+ and in all 220 stores, where they claim to reach over 250,000 listeners everyday.

12 months down the track and the client focussed station is being tweeked.

The playlist will now broaden to include all types, from all era's and will now be called 'Chemist Warehouse Remix'.

Ciaran Davis, CEO of ARN says…

“…the business continues to develop, with the number of stores growing dramatically every year. Not only is ARN making progress across its FM and AM network, but is also proving to be a ground-breaking pioneer across the digital and commercial platform.”

Chemist Warehouse COO, Mario Tascone says…

“The new format….will also provide the valued Chemist Warehouse suppliers a real opportunity to connect with the customer where it really counts – on the shop floor.”

Expanding the advertising on this digital channel to their suppliers has tremendous potential for both Chemist Warehouse and ARN.

ARN are still keeping their Mix 90's digital format, but it will now only run online and on DAB+.

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