Radio holding up in ad market

Staff Writer

The overall advertising market has recorded a slip of 0.3% year-on-year for December. This is after a 2% increase in November and a 7% fall in October.

Across 2012, the total ad market was down 1%.

For December, radio held up compared to other media :-

Radio down 0.1%
Metro free-to-air TV down 3.3%
Newspapers down 17.4%
Magazines down 15.1%
Cinema up 10.8%
Outdoor up 2.1%
Digital up 36.3%







Interestingly, across 2012, cinema was the fastest growing, recording a lift of 25.4%.

Digital ad revenue has increased 23.4% to more than $1 billion during the year.

Read more in the Financial Review here (subscription required)

Data compiled by Standard Media Index

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