‘The first time triple j is #1 in any metro market’
WA Today over in Perth spoke with triple j boss Chris Scadden after today's historic survey result for the station.
Scadden said, "This is the first time triple j has been number one overall in any metro market, so we’re really grateful to everyone in Perth for supporting what we do. To be number one in such a competitive radio market is exceptional and we don’t take it for granted at all."
"We had a huge response to the Hottest 100 20 years campaign in May & June which had everyone talking about their favourite music and turning to triple j to hear the countdown."
"We’ve been very focussed on making sure our programs are great every single day, playing really strong new Australian music and standing out by knowing our stuff, having fun and being genuine."
"And we focus across all our platforms – online, on social media, on mobile."
"It all adds up to a broad and loyal audience," said Scadden (left).
"It caps off a year of great growth for triple j nationally where we’ve enjoyed our biggest audiences on record. That’s currently 1.832 million listeners per week."
"The Doctor (Drive) has been steadily growing his audience all year. Plus our Hack program – 5:30pm weekdays – is a completely unique take on current affairs and daily life, so we’re delivering two strong programs during that period."
Read more of the article on the Perth market in WA Today here.