Press-Start now in the SCA Stable
SCA is pushing ahead with its digital strategy, acquiring video gaming publisher Press-Start.com.au.
With founder and owner Shannon Grixti still on board as Managing Editor, Press-Start along with SCA’s traditional media and digital assets say they saw this acquisition as a massive commercial opportunity and another step in their content diversification and digital transformation as a business.
SCA Head of Digital Content, Chris McWilliams said: “We know finding digital-savvy talent is the way of the future and Shannon is one of those young guns who has achieved great things in this area,”
Grixti added, “SCA have offered me an opportunity to take PressStart to the next level. Their radio broadcast and digital publishing reach as well as their social communities are the megaphone PressStart needs to become truly great.”
“SCA is incomparable to its competitors. I’m excited to explore the next chapter of Press Start.”
Shannon Grixti has already started with SCA and is in the process of migrating PressStart.com.au to SCA’s content platform.