NOVA launches climate change podcast, A Positive Climate
NOVA Entertainment has released a new podcast about climate change.
The audio company said most media around the climate catastrophe is focused on the dire consequences of what is not being done. A Positive Climate, meanwhile, will showcase the cutting-edge technologies that could help humans tackle climate change.
It is hosted by cleantech experts Nick Zeltzer and Alex McIntosh. They will aim to provide a platform to help everyone have a more positive impact on the planet.
Season one will explore waste-eating maggots, turning beer into electricity, battery-powered planes and innovative businesses seeking to eliminate single-use plastics.
Zeltzer emphasised the positive tone and outlook of the podcast.
“Alex and I noticed a large disconnect. Our friends and family were so downcast about climate change, yet we’d be meeting so many inspiring people working on these brilliant ideas, that we felt positive about the future. We came up with this podcast as a platform to tell the uplifting stories of the Australians making real change happen,” he said.
McIntosh said the world is at a turning point.
“It feels like we’re at a turning point where addressing climate change is not only something we need to do out of necessity but it also just makes good business sense. We want people to hear about the amazing work going on in sustainability – across all the areas of our daily lives – and be inspired to get involved. We also want to speak to those outside the industry so we’re really excited to be partnering with NOVA Entertainment to help get the word out,” she said.
The podcast is being supported by automotive brand Lexus.
NOVA Entertainment’s digital commercial director, Kane Reiken, said podcasting is the perfect environment to unlock conversation and discussion within a passionate community of listeners.
“Podcasting is the perfect environment to unlock conversation and discussion within a passionate community of listeners. With the rise in sustainability and renewable energy awareness from Australian consumers, A Positive Climate provides a powerful platform for brands to build discussion around these topics,” he said.
“Lexus have identified this and are genuinely engaging with this community to build a better future through their automotive offering.”
James Huynh, Lexus’ senior media planning coordinator added: “We are excited to be launch partner with A Positive Climate to help them build conversations and awareness around climate change. Nick and Alex are respected experts in their field, and we look forward to helping them share their inspirational message around positive changes and innovations available to us now and in the future.”