Pandora Audio Everywhere
Pandora has launched a new audio advertising solution, Audio Everywhere. It’s the net radio giants next salvo in mainstreaming of internet radio for both listeners and advertisers.
Audio Everywhere connects advertisers with their audience no matter where they are across mobile, web, tablet, PC, desktop or in-car.
“Our audio advertising solutions are driving exceptional results for advertisers. Our listeners are passionate and the most highly engaged in Australia and New Zealand, listening for an average 2.3 hours per day*. This creates a great environment for advertisers,” Pandora Commercial Director Chris Freel said.
“Due to demand from radio advertisers, we are increasing the opportunity for advertisers to engage with our audience, ensuring the listener experience remains best-in-class.
“Our goal is to continue to make enhancements to our products that keep our listeners coming back to Pandora for personalised music and connecting our advertisers with a receptive and engaged audience.”
Those results quoted are Nielsen, and IAB Digital Ratings (Monthly) Report. Pandora Internal Metrics.