NOVA partners with Amazon Alexa in new co-marketing campaign

NOVA Entertainment announced the launch of their new co-marketing campaign with Amazon Alexa, designed to educate audiences on the accessibility of NOVA’s content through Alexa-enabled devices.

Beginning today, the campaign will use creative and media placements designed to showcase the everyday occasions that drive audio consumption via Alexa.

Adam Johnson, NOVA Entertainment’s Chief Growth Officer, said the collaboration is a good opportunity to expand the growing voice access method.

“Having already worked with Amazon on a number of initiatives, when they approached us with the opportunity to collaborate on a co-marketing campaign it was another great moment for the brands to come together to further grow this emerging way of listening and to show Australians how easily they can use their voice to access audio content throughout the day,” Johnson said.

“Bringing Nova, Smooth FM and the Nova Podcast Network together for the first time, this is a fun campaign where Alexa is always on hand to integrate our brands and our presenters in the lives of our listeners.”

Australians across the country engage with audio throughout their day to help entertain, motivate, educate and distract. With smart speaker ownership increasing 28% year-on-year (now approximately 7.2 million people in Australia) and digital audio listening growing 47% since 2018*.

The campaign creative, featuring Kate Ritchie, Tim Blackwell and Joel Creasey from Nova’s Kate, Tim & Joel drive show, Smooth FM evening announcer Cameron Daddo and Nova Podcast host Tanya Hennessy, will run across broadcast video on-demand, online video, socials, OOH, radio (broadcast and streaming) and podcasts.  

Kate Burleigh, Country Manager for Amazon Alexa, Australia and New Zealand said, “Since smart speakers launched in Australia several years ago, growth in radio and podcast listening at home significantly increased as Aussies discovered a new way to listen to audio content.”

“Our partnership with NOVA demonstrates the commitment and focus both brands place on delivering brilliant listening experiences that delight our customers, whenever they want it, simply by asking Alexa.”