NOVA Entertainment is celebrating International Women’s Day all week
NOVA Entertainment is celebrating International Women’s Day across the digital assets of the company, and particularly on its mobile-only millennial platform GOAT.
GOAT is featuring a different masthead banner each day, featuring iconic Australian women from film and television.
They’ll include Kath & Kim, Broad City and Steel Magnolias, with two surprise additional banners to be unveiled on Thursday and Friday.
Video series GOAT Confessionals is celebrating and harnessing the supportive vibe that women look after each other, including a Confessional that looks at where sisterhood thrives (in an unexpected place) and the best compliments women give to one another.
“GOAT is all about standing for something – an opinion, a passion, a worthy cause,” said GOAT editor Melissa Matheson.
“International Women’s Day week is a celebration of the remarkable women who inspire us and the actions we can take to lift each other up.
It’s all too easy for young people to feel overwhelmed by the world, but the GOAT community aims to offer solutions – with sass – to make things better.
“During International Women’s Day week, we will be informing, with takes from across Australia and abroad, and videos that will lift you up and help laugh it all off.”
International Women’s Day will also be celebrated across the Nova Network’s digital offerings on Friday, March 8.
More broadly, NOVA Entertainment will also have a strong focus internally on International Women’s Day including a range of celebrations, access to a library of motivating female authors and a
special brunch, hosted by CEO Cathy O’Connor, featuring inspirational speakers.