Nine Radio’s live streaming snapshot

Nine Radio says it’s off to a flyer in 2024, with live streaming of 2GB, 3AW, 4BC and 6PR up 25% year on year.

It says January figures for Nine Radio, verified by Triton, show huge spikes in both session starts and listening hours, compared with the same time last year.

Nine Radio says its January highlights include:

*The new 3AW lineup has helped boost the station’s live streaming growth 26% YoY, with Mornings with Tom Elliott +30% YoY, Afternoons with Tony Moclair +38% and Drive with Jacqui Felgate +26% YoY

*New 2GB Afternoons presenter Michael McLaren also grew live streaming audiences +52%, and Money News with Deb Knight increased 77% YoY.

*The key Breakfast and Mornings shifts increased across the network, with 2GB’s Ben Fordham Live +28% YoY, the Ray Hadley Morning Show +31% YoY, and 3AW’s Breakfast with Ross and Russ +21% YoY.

Nine Radio Head of Content Greg Byrnes says “This surge in streaming sets up another dominant year of talk radio and reinforces the strategy behind the content and line up changes across the country.”

“Last year’s Radio360 data showed Nine’s talk stations absolutely dominate the live audio streaming market and these figures demonstrate that even more Aussies are engaging with our live and local content through a connected device in 2024.”