What's New
BY Sarah Patterson April 26, 2024
What's New December 12, 2022
New exclusive deal will see SCA represent ACE Radio from 2023
SCA have announced an exclusive sales representation and program supply agreement with ACE Radio and its 21 FM and AM radio stations in regional Victoria and NSW and metro stations in Sydney, Melbourne and Brisbane.
The ACE Radio partnership expands SCA’s reach to 128 stations.
The partnership offers advertisers a regional radio audience of 3.277 million, while SCA’s combined regional and national audience now exceeds 10 million.
The ACE stations include TRFM and Gold (Sale/Traralgon), Coast FM and 3YB (Warrnambool), Mixx and 3CS (Colac), Mixx and 3HA (Hamilton), Mixx and 3WM (Horsham), Mixx and 3SH (Swan Hill) and Edge and 3NE (Wangaratta) in Victoria; 2AY (Albury) and Edge and 2QN (Deniliquin) in NSW; and in metro markets 4BH (Brisbane), Magic and 3MP (Melbourne), and 2UE (Sydney).
SCA will also supply Hit Network programs, including the Carrie & Tommy Drive show, 2Day FM’s Hughesy, Ed & Erin catch-up show, Hot Nights with Abbie Chatfield and Jimmy & Nath to six of ACE Radio’s stations.
ACE Radio Broadcasters is an Australian media company owned by Rowly and Judy Paterson, established in 1984.
Rowly Paterson said, “We are thrilled to be partnering with SCA to provide opportunities for agencies and direct clients across Australia to reach the ever-growing ACE Radio audience.”
SCA Chief Sales Officer, Brian Gallagher (pictured), said: “We are excited to welcome ACE Radio to be a part of Australia’s biggest audio advertising network.”
“ACE Radio focuses on delivering grassroots connections with its communities and SCA’s core values of being proudly national and fiercely local are completely aligned.”
“The partnership between ACE Radio and SCA offers advertisers an easy and simple way to reach more than 70% of commercial listeners in regional Australia. ACE’s metro stations broaden SCA’s listenership with new demographics and create further opportunities for national and direct advertisers.”
SCA will begin sales representation for ACE from 23 December for all activity on ACE stations airing after 1 February 2023. SCA programming on the six ACE stations will start on 16 January 2023.
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What's New
BY Sarah Patterson April 26, 2024
Will Ace content now go on the Listnr app? I would presume so but it is an important question.
Will the new stations rebrand to hit and triple m network In the near future?
“ACE Radio focuses on delivering grassroots connections with its communities and SCA’s core values of being proudly national and fiercely local are completely aligned“
But only when we aren’t relaying Carrie & Tommy Drive show, 2Day FM’s Hughesy, Ed & Erin catch-up show, Hot Nights with Abbie Chatfield and Jimmy & Nath to six stations.
WILL TALENT FRIM TRIPLE M/FOXFM IN MELBIURNE END UP ON 3MP/MAGC/ WI;; 2MMM.2DAYFM TALENT END UP ON 2UE AND ILL B 1-6 TALENT END UP ON 4BH DIUE TI THE EXCKUSIVE DEAL BETWEEN ACE AND ACE RADIO STARTING IN 2023?
@Keith and Radio nerd – highly unlikely either will happen.
SCA isn’t buying ACE Radio; just handling their sales and providing some Hit Network content to a few of ACE’s CHR stations. Nothing more, but definitely a win/win for both organisations.
PJC,
Ace stations are currently streaming on iHeartRadio. I would imagine that Southern Cross would want to promote Listnr to Ace network rather than iHeartRadio. That said you can listen to Canberra’s Hit 104,7 on iHeart. There is no reason that either Listnr or iHeart wouldn’t do deals with other radio networks, stations or other audio sources. However, it isn’t specified which is why I asked.
As a shareholder, I’d have thought HT1 would have disclosed the loss of 22 represented stations to the ASX… given it’s material impact on regional Victorian Revenue.
They’ve gone from having the state locked up with the exclusion of Shepparton, to having Central Vic, Warragul, Ballarat, and Geelong.
You might find the reason for that is, ARN and SCA are in a JV with each other in that market.
I’m sure they are less flexible in other areas