Mini-podcasting on the rise

Bite-sized audio snippets are helping podcasters reach a wider audience, as creators lean into the growing trend of ‘minute briefings’ and other mini-podcasts.

An app recently-launched in the U.S uses SMS to deliver short voice notes and podcasts.

Jam co-founder Pete Davies says “Jam makes it easy for creators to record their insight, news, or message, and delivers it to listeners at a time that’s right for them – whether they’re walking the dog, running a quick errand or making lunch.”

The snippets run just a minute or so, filling the gap in audio space that other platforms like Twitter, Instagram and TikTok have made popular for text, photos and videos, making it easier for listeners to discover shorter content.