Metro Revenue Rises
The commercial radio industry has recorded growth in metro advertising revenue of 4.6% for October. $71.559 million went through the books, according to figures sourced by Deloitte and released Commercial Radio Australia.
A lap around the country shows that Adelaide again led growth figures, reporting an increase of 11.82% to $6.598 million in October compared to the same month a year ago, while Perth increased by 7.12% to $9.980 million andBrisbane climbed by 6.16% to $11.267 million. Melbourne rose by 2.56% to $21.934 million and Sydney was up 2.77% to $21.780 million.
The financial year-to-date figures show growth across all markets with a rise of 7.66% to $267.104 million. Adelaide was up 15.31% to $25.093 million; Perth was up 7.94% to $36.128 million, Sydney increased 7.82% to $82.215 million, Melbourne rose 6.44% to $82.159 million; and Brisbane rose 5.28% to $41.508 million.
The Deloitte figures report actual revenue received by metropolitan commercial radio stations and include all metropolitan agency and direct revenue.