2020 Siren Awards: Meerkats Agency wins first round

Staff Writer
Sirens, CRA

The 2020 Siren Awards are underway, with the first round taken out by Meerkats Agency.

The Meerkats creative team Luke Williams, Maya Halilovic, Rikki Burns and Josh Edge took the first round award for their ad “Ancient Medic” for St John Ambulance WA.

The ad is part of the “First Aid – Essentials” campaign, and reminds listeners to keep their first aid skills up to date.

“It was fun to create these fantasy worlds in the studio,” said Williams, Halilovic, Burns and Edge.

“If you’re not going to make something that helps your audience, at least make something that entertains them. Something that makes them laugh or smile.”

Sound engineers Michael Fragomeni & Lucy Messenger from Cue Sound won the craft category with the ad “Roman”, again for St John Ambulance WA.

“The Siren Awards continue to showcase the excellence in radio advertising, winning round one is a great achievement for Luke, Maya, Rikki and Josh,” said Commercial Radio Australia CEO Joan Warner.

The Siren Awards, run by CRA, are judged over five rounds and celebrates the best of radio advertising.

The 2020 Gold Siren winner will be announced in May 2020. Round 2 of the 2020 Siren Awards is now open. Entries close 6 July 2019.

Listen to the winning ads at sirenawards.com.au

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