Media agencies spend over $7b in 2013

Ad dollars placed by media agencies in Australia reached $7.54bn in 2013, up 2.4% on the previous year.

The only sectors to not see more ad dollars were newspapers (down 18.1%) and magazines (down 19.6%) while radio was up slightly and digital saw the largest increase. See the stats below :-

Radio		3.3% to $542m
Total TV		3.2% to $3.67bn
Regional TV	FLAT
Metro TV		2.4%
Subscription TV		11.5% to $430m
Digital		26% to $1.33bn
Outdoor		2.8% to $664m
Cinema		20% to $72m

Mediabrands executive chairman Henry Tajer told AdNews the changing dynamic in the radio market make the segment one to watch this year.