What's New
BY RadioToday Network July 26, 2024
What's New January 15, 2014
Media agencies spend over $7b in 2013
![](https://radiotoday.com.au/wp-content/uploads/old/Up Green Arrow 25px.png)
Ad dollars placed by media agencies in Australia reached $7.54bn in 2013, up 2.4% on the previous year.
The only sectors to not see more ad dollars were newspapers (down 18.1%) and magazines (down 19.6%) while radio was up slightly and digital saw the largest increase. See the stats below :-
Radio | 3.3% to $542m | |
Total TV | ![]() |
3.2% to $3.67bn |
Regional TV | FLAT | |
Metro TV | ![]() |
2.4% |
Subscription TV | ![]() |
11.5% to $430m |
Digital | ![]() |
26% to $1.33bn |
Outdoor | ![]() |
2.8% to $664m |
Cinema | ![]() |
20% to $72m |
Mediabrands executive chairman Henry Tajer told AdNews the changing dynamic in the radio market make the segment one to watch this year.
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What's New
BY RadioToday Network July 26, 2024