Media agencies spend over $7b in 2013

Staff Writer

Ad dollars placed by media agencies in Australia reached $7.54bn in 2013, up 2.4% on the previous year.

The only sectors to not see more ad dollars were newspapers (down 18.1%) and magazines (down 19.6%) while radio was up slightly and digital saw the largest increase. See the stats below :-

Radio 3.3% to $542m
Total TV 3.2% to $3.67bn
Regional TV FLAT  
Metro TV 2.4%
Subscription TV 11.5% to $430m
Digital 26% to $1.33bn
Outdoor 2.8% to $664m
Cinema 20% to $72m


Mediabrands executive chairman Henry Tajer told AdNews the changing dynamic in the radio market make the segment one to watch this year.

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