Media agencies spend over $7b in 2013
Ad dollars placed by media agencies in Australia reached $7.54bn in 2013, up 2.4% on the previous year.
The only sectors to not see more ad dollars were newspapers (down 18.1%) and magazines (down 19.6%) while radio was up slightly and digital saw the largest increase. See the stats below :-
|Radio||3.3% to $542m|
|Total TV||3.2% to $3.67bn|
|Subscription TV||11.5% to $430m|
|Digital||26% to $1.33bn|
|Outdoor||2.8% to $664m|
|Cinema||20% to $72m|
Mediabrands executive chairman Henry Tajer told AdNews the changing dynamic in the radio market make the segment one to watch this year.