Marquee launches radio advertising module 

Marquee today announced the launch of its radio module, designed to manage the advertising instruction process for radio campaigns.

The radio module allows media agencies, advertisers, creatives, and media owners to communicate and apply client campaign instructions via an intuitive, integrated, real-time platform that provides visibility over every stage of the process. 

The radio product follows the launch last year of Marquee’s television module. 

SCA Head of Revenue Operations, Donna Lennox, said: “The uniformity of Marquee’s radio product is really a great initiative.” 

“We receive various instructions from agencies and clients in various formats and, as a result, there is a lot of deciphering that needs to happen. Marquee provides our teams with the consistency and standardisation that is so helpful in this dynamic and fast-paced environment.”

Marquee was established by former Network 10 Head of Ad Operations, Tracey Iskander, who saw costly campaign errors in the hundreds of thousands of dollars. 

She was joined at Marquee by co-founder and Commercial Director, Murray Burden, previously the Commercial Director of Adstream (now Extreme Reach).

“We decided to launch Marquee from our previous experience of witnessing the labour intensive, pressure cooker and cumbersome process of materials instructions. The volume of information is relentless, with many people to communicate with, many moving parts and significant margin for costly errors. Marquee is a digital transformation solution that improves the process for all parties,” Iskander said.

“We are proud to be developing an Australian first. Our technology underpins the solution and we have been encouraged by the support and willingness of our customers to come with us on the journey to shape the product in a truly collaborative effort. These systems are highly complex but building them with our customers has been one of the highlights.”

Murray Burden said: “Following the great success of our TV launch last year, we are excited to now launch radio, again allowing the industry to streamline a very complex process for radio campaigns with a seamless, centralised platform. We have big plans to launch our solution in other media sectors and introduce further enhancements in the near future.”

The radio module is now available on Marquee.