Kyle says he won’t celebrate being #1 FM Breakfast show, because it’s ‘normal, normal, normal’

Former Editor & Content Director

Co-host of Sydney’s #1 FM Breakfast show, Kyle Sandilands, says he and his team won’t be celebrating today’s win because it’s simply what he requires of his team.

When newsreader Brooklyn Ross announced the ratings on-air this morning, Sandilands said it was “normal, normal, normal”, before hitting out at other shows which, in his view, celebrate too readily.

“Guys, it’s what’s required,” he told his team of being on top of the FM pile. “It’s no celebration. Every other radio station, right, they’re not anywhere near as up in the ratings as we are, but they all go out to lunch. They’ll all be getting blind and eating free and touching each other inappropriately, no doubt. Thats what happens. I never let our staff celebrate, because it is just your normal job and your requirement to be #1,” he said.

He then granted one concession, joking that everyone can go home 10 minutes early today, at 4:50pm.

In today’s ratings, KIIS 106.5 fell 1.5 points in Breakfast to 9.8%, but still managed to beat out all its rivals. The nearest competitor was smooth, which slipped 0.6 points to 7.3%.

Comment Form

Your email address will not be published.

Recent comments (7)
Post new comment
Meshel Laurie
11 Mar 2021 - 8:13 pm


Peter Johnson
12 Mar 2021 - 10:18 am

Remember when Guy Dobson said that Kyle and Jackie O were “out of date”

Anyone know what Guy is up to these days?

@peter Johnson
12 Mar 2021 - 11:32 am

Probably helping out with that network he owns.

What is this the 80s
12 Mar 2021 - 11:51 am

Yes with attitudes like that, it really isn’t hard to se why this is the radio show with the highest staff churn in the industry…

Nah, I’m sure it’s a great place to work where everyone is valued and treated like an equal……………….

There’s more to life than ratings. It’s just radio.

Rob Sutton
12 Mar 2021 - 12:24 pm

2DAY FM are considering Coco from MAFS for next year’s breakfast show

12 Mar 2021 - 1:40 pm

I don’t think any program director worth their salt would say that Kyle and Jackie were out of date, would they?


12 Mar 2021 - 3:01 pm

Guy Dobson has done some really good things with the breakfast show in Charleville


See all