ARN launches three-week TV campaign for Jase & Lauren

ARN’s newest Breakfast show, Jase & Lauren in the Morning, will get a three-week promotional push on television in a bid to lure in new audiences.

The campaign launched yesterday and promotes the show’s $50K Word Play competition.

Participating contestants are given five ‘random’ words and must then offer up the first word they associate with what they’ve been given. If the contestant’s word association matches with that of the hosts, they win $50,000.

Part of the television campaign involves explaining the competition, and also offering the next day’s words, which ARN said gives listeners an even better chance to win.

“What are Jase & Lauren thinking? That’s the question Melbourne audiences will be asking every day as they put themselves to the test playing Jase & Lauren’s $50K Word Play,” ARN said.

The campaign was developed by Emotive, which last year was appointed to handle more of ARN’s creative needs.