James Pedersen appointed SCA Head of General Management

SCA Chief Operating Officer, John Kelly, has announced the appointment of James Pedersen to the newly created role of Head of General Management.

Pedersen, who is currently Executive General Manager of Melbourne, South Australia, Western Australia, and Northern Territory, has been promoted to Head of General Management reporting directly to Kelly.  In his new role, he will manage and lead SCA’s senior general management team and continue as General Manager for the Melbourne and Adelaide markets

Among SCA’s new additions to the senior general management team are Rob Iannazzo, who has been promoted to General Manager of Regional South Australia and Northern Territory, in addition to his role as Head of Sales for South Australia.  Marc Eddy and Ian Kennedy will also join the senior general management team and continue in their current roles of General Manager Perth and General Manager regional Western Australia respectively.

“James has had a stellar 23-year career with SCA and is the ultimate ‘coach’ and mentor for those around him.  James applies a highly commercial and collaborative approach to all that he does and has a genuine passion for exhibiting values-based leadership to drive business performance.  I know he will continue to take the senior general management team from strength to strength and I look forward to seeing him work his magic in this new leadership role,” Kelly said.

Commenting on his new role, Pedersen said: “I am really excited to take on this new role and have responsibility across the national team. SCA has an exceptional general management team that embodies localism.  I am looking forward to working with them to bring ideas to life and drive initiatives to ensure SCA maintains and grows its position as one of Australia’s leading and most innovative media companies.”

Led by Pedersen, the senior general management team comprises:

  • Regional NSW: Tracy Paterson
  • Sydney and Gosford: Sarah Potts
  • Regional Victoria/Tasmania: Ally Bradley
  • Brisbane: Will Allen
  • Regional Queensland: Ken Wood
  • Perth: Marc Eddy
  • Regional Western Australia: Ian Kennedy
  • Regional South Australia/Northern Territory: Rob Iannazzo.

The appointments are effective immediately.




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2 Feb 2022 - 2:34 pm

Well done James, a great apointment.

3 Feb 2022 - 4:55 am

SCA are promoting more men these days because they have finally realised that ratings are more important than people’s feelings

3 Feb 2022 - 9:17 am

Wow – back to the future AGAIN.. This structure essentially was in place a few years ago with Rick Lenarcic being Head of Regional Media… who they then made redundant.. (who was a gun whom then was recruited by Grants / ARN)


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