Jaden Social expands operations: announces five key hires, opens new division

Image (L-R): Cristian Campano, Sam Korotkov, Stella Hobbs, Samantha Leighton, Hamish Lane, Meg Wardrop.

Sydney-based social-first digital shop and publisher of Radio Today Jaden Social has announced five new hires across its digital and creative teams, and the opening of a new division for integrated music campaigns.

Strategy director Sam Korotkov moves into the newly created role of agency director.

Cristian Campano joins as art director from Rolling Stone Australia.

Campano previously worked with Junkee Media, Chugg Entertainment, ACP/Bauer, Laneway Festival and Universal Music.

Samantha Leighton will lead an all-new new division, Jaden LIVE, overseeing integrated campaigns for music, festivals, conferences, performing arts and concerts.

Leighton brings over twenty years of music marketing experience to the agency as account director – Jaden LIVE.

There are three new hires in Jaden Social’s digital services team.

They include Hamish Lane (account manager) from ABC Music, Stella Hobbs (account manager) from Augusto Media NZ and Meg Wardrop (account executive) who joins from Shona Joy.

CEO & publisher Jake Challenor said: “2018 has shaped up to be an incredible year of growth for Jaden Social as we expand into new verticals and extend our core services beyond social, into strategy, storytelling, publishing and web and app development.

“It’s exciting to see so many new faces in our sunny Crows Nest office, which will ultimately bring new ideas and fresh thinking to our key accounts.”

All agency-side roles will report to Korotkov.

Founded in 2012, Jaden Social works with clients in music and entertainment, technology and media, property and lifestyle and food and beverage.

Since launching six years ago, the social-first digital agency has worked with Universal Music, Coca-Cola Amatil, Sony Music, Carl’s Jr. Australia, Luna Park, Twitter, Warner Music and Proply.

In 2017 Jaden Social expanded into digital publishing after acquiring industry trade titles Radio Today and The Music Network.