Is this Talk Radio’s future?

Staff Writer

In New Zealand they are taking a big step, with the first true cross-platform talk and entertainment program going nationwide.

MediaWorks will be launching a new breakfast show that will be broadcast simultaneously on TV, Radio and online.

It will see MediaWorks tapping into its combined reach of 3.8 million Kiwis, where they will leverage their television, radio and digital assets in one swoop each morning through TV3 and RadioLIVE.

And the man who will host the next generation of talk programming is also a familiar face here in Australia.

Paul Henry will  host the new show across the country.

MediaWorks Group CEO Mark Weldon says: “This is a significant move for MediaWorks and a major shift in the delivery of news and entertainment in the New Zealand market.”

“The new show will integrate our capabilities in radio, TV and digital, creating a unique product with a unique audience proposition.

 “No other media company can offer this type of seamless experience, organised around the audience rather than the platform.”

This is a program where the audience can move between Television, Radio, or for that matter online – in their bedrooms, lounge room or car seamlessly.

MediaWorks are backing the show with a new purpose built hybrid radio/television studio in Auckland. With the new Paul Henry program replacing the current RadioLive breakfast team and TV3’s Firstline program.

So is this the future of Talk programming – where the platforms merge into one?



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