Intimate Coldplay gig for 2Day

Staff Writer

When Coldplay come to Australia next month, they will be performing 2 side shows for 2Day FM, Sunrise, EMI and mobile phone company Huawei.

Both will take place and be broadcast live on November 15 – one for Sunrise, the other for 2Day FM.

2Day's will be heard on the station and can be watched on their website.

To win tickets to the event, fans must enter a comp on Huawei’s Facebook page.

EMI's head of brand partnerships, Andie Tickner said…

“Collectively, EMI, Huawei Ascend and our amazing media partners Sunrise & Southern Cross Austereo, have shared a single vision from the start; deliver the biggest band in the world to an audience of superfans. This is truly a beautiful example of how music continues to play such an integral role for brands and fans and how this is only made possible by a collaborative partnership approach.”

Guy Dobson, SCA's chief content officer said…

“The coming together of 2DayFM, EMI, Sunrise and Huawei to bring Coldplay closer to Australian audiences with two secret live performances in intimate settings, plus across a multitude of radio, television and digital platforms, is a fine example of true integration from some incredibly savvy partners.”

See more at Mumbrella here

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