How Do Those Numbers Look?

SCA have claimed a cumulative audience of over 1.49 million across Australia and an average reach of 54%.

22 SCA owned stations achieved #1 commercial status from the regional radio surveys by Xtra Insights.

SCA’s Head of Regional Content Mickey Maher said, “It’s fantastic to have this data which shows we are leaps ahead of our competitors in the majority of our regional markets. To have a combined regional cume of over 1.49 million is something to be very proud of.”

“Following the roll out of our regional rebrand last week our regional stations are only expected to strengthen against our competitors.”

SCA in partnership with CRA have also rolled out a web based regional radio software solution Frequency,  to agency media buyers at no charge and will allow them to view and analyse the surveys on behalf of their clients.

SCA’s Chief Sales Officer Brian Gallagher said, “We want to ensure that clients are able to easily identify the vast opportunities available to them in regional markets via our national network of Hit and Triple M stations.”

“The radio rebrand coupled with the new survey data and this new software will make the process must easier for our media buyers. And of course, SCA teams will be driving awareness and access to the markets.”

SCA Regional survey highlights:

–       SCA cume is over 1.49 Million

–       Average reach of 54% of the regional radio market surveyed in 2016

–       22 #1’s from a possible 24

–       18 #1 & #2  ranked stations from a possible 21

Source: Xtra Insights 2016

A further 6 markets are slated to be surveyed in 2017.