How former The Edge 96.1 street teamer built a multimedia empire in Dubai

Benztown and P1 Media Group will be joined by former The Edge 96.1 street teamer Kris Fade for a free webinar this Thursday titled, “From Street Teamer to Morning Radio Superstar – How Kris Fade From Virgin Radio Dubai Built a Multimedia Empire.”

The 40-minute webinar will be hosted by Benztown CEO, Andreas Sannemann, and Ken Benson, Partner, P1 Media Group, and will feature Kris sharing the stories behind his career. 

Often called “the Ryan Seacrest of the Middle East,” Fade now hosts Dubai’s number-one-rated morning show, The Kris Fade Show on Virgin Radio 104.4 in Dubai.

Kris began his radio journey working on the street team at The Edge 96.1 in his hometown of Sydney, Australia, later becoming the station’s Music Director and Afternoon Drive Host. 

In 2008, he moved to Dubai to help launch Virgin Radio’s first station in the Middle East. Within two years, Virgin Radio Dubai dominated the English market, and Virgin has been the market ratings and revenue leader ever since, due much in part to his Breakfast Show, which is also heard daily on Virgin Radio Lebanon. 

Fade also recently starred in a Netflix reality series. When he is not on radio or television, he is a brand ambassador for several global brands and is a serial entrepreneur. 

In Thursday’s webinar, Fade will share stories from behind the scenes of building a multimedia empire, take attendees’ questions and cover topics including: 

  • How he helped launch Richard Branson’s first Virgin Radio station in the Middle East and what it’s like to work with Branson. 
  • How he adapted to the Dubai market and culture after moving from Sydney and how he cultivated a massive audience at Virgin Radio. 
  • What are the secrets to his success and what has changed in the 16 years he’s been with Virgin Radio Dubai? 
  • How production and imaging have been key to building his personal, show, and station brands. 
  • How he and his wife came to star in the #1 streamed Netflix series, Dubai Bling, and how the show has propelled his brand. 
  • What it’s like to interview stars on the Red Carpet at the Oscars and to have his own wax figure in Madame Tussaud’s. 

Register for “From Street Teamer to Morning Radio Superstar – How Kris Fade From Virgin Radio Dubai Built a Multimedia Empire” HERE.

Upon registering, you will receive a link with webinar information. 

The seminar times are: Thursday, February 9, 2023, at 10:00am PST/1:00pm EST/7:00pm CET. 

The webinar is the 27th in the company’s “Global Radio Ideas” webinar series from radio experts around the world. 

Benztown, a leader in radio imaging, voiceover, programming, podcasting and jingles, P1 Media Group, providing research, strategies and consulting to radio stations worldwide, and Global Radio Ideas Facebook Group.  

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