Hot FM give client a Boost

Hot FM Mackay are executing a strong piece of integrated content with a client, Boost Juice, for the month of November.

Hot FM's Breakfast Announcer, Courtney Ganderton (pictured left), has designed the 'perfect smoothie' in combination with Boost Juice Mackay.

Following a week of on-air trials and sampling in-store, Hot FM announced the launch of 'The Courtney Crush', which Boost Juice have produced and placed on sale instore in Mackay for the month of November.

In addition to the on-air story arc taking listeners on the journey of 'building the perfect drink', and the subsequent launch to Hot FM listeners, 'The Courtney Crush' is being advertised across the month of November on Hot FM.

Have a listen to Courtney announce the launch of her personally designed Boost Juice;

https://radiotoday.com.au/music/Boostbreak.mp3
or hear it here

And hear the simulated live reads running BMAD;

https://radiotoday.com.au/music/HotBoostliveread.mp3
or hear it here

A good example of a local station working with a local client for a mutually beneficial content story arc.

disclaimer: Dan Bradley is a director of Radio Today, and also Chief Brand Director for Retail Zoo, the holding company of Boost Juice.